The power of SEO and Website Marketing

SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. An improved system and some say the forerunner to today’s search engines, ‘ARCHIE’ was created in 1990. Archie’s Query methodology, incorporated a script and regular expression matcher which combined with a database enabled searchers to view these catalogued web filenames.


Some of the search engines that have tried since Archie, e.g. Lycos, Looksmart, Inktomi, Aliweb etc… have either been merged into bigger organisations or have simply disappeared. Google is still and has been, the main player in the search engine arena since its inception in 1998 - however Microsoft are now taking this seriously with the advent of the purchase of Yahoo and their new Bing service.


Google continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . Companies soon saw this as a great opportunity to get their businesses to be available globally and page one of Google was the place to be.


Good SEO = website awareness and good Website Marketing = conversion into sales.


The old Yellow Pages adage of simply ‘being in the book’ doesn’t apply any more. Time, convenience and relevance are some of the most important factors for today’s searcher with relevance being the key for the search engine. The search engines are now guiding users through the decision process, which make website attraction important but ease of use,speed and ease of communication,how easy it is to purchase services and products, become key factors in the sales cycle.


So what happens when a user lands on your website?


The main purpose in retail for example is to sell the user a service or product , what rules do you generally follow when you are out and about and are going to purchase something.
The outlet generally:


a) Put the wares (product / services) on show


b) Provide places where you can get more information on a product or service


c) Provide the facilities for you to make an easy purchase!.



All of these rules apply when creating your website shop front. Examples of this are specials deals and impulsive buys at the checkout.


The key is to make it easy and simple for the user, without bells and whistles (unless you are in this trade!) – KISS works!.


But just remember without SEO people won’t get to you and that is the base requirement.



Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing